As the culinary world continues to evolve, few chefs embody the passion and innovation needed to bring new flavors into the spotlight quite like Jason Howard. A Barbados-born, Emmy Award-winning chef, Jason Howard is not just another talented figure in the culinary scene; he is a pioneer of modern Caribbean cuisine. His participation in the 20th-anniversary edition of the Great British Menu marks a significant moment for the Caribbean culinary tradition, as he integrates the vibrant flavors of Barbados into the theme of celebrating “Great Britons” who have shaped British culture.
“I’ve always been passionate about bringing Caribbean cuisine into the spotlight on the world stage,” Howard once noted, highlighting his mission to showcase the richness of Caribbean flavors while honoring the icons who have shaped British culture. His words mirror his actions as he crafts dishes that reflect not just his heritage but also his deep respect for British cultural icons. This blend of influences is more than just a style; it represents a bridge between two rich culinary traditions.
As the Chef/Proprietor of Flava Pepper, a Bajan restaurant in Brixton, South London, Jason Howard specializes in creating a pan-Caribbean culinary experience. His restaurant is more than just a place to enjoy Bajan cuisine; it’s an immersive experience that adds island influences to traditional dishes. By doing so, Howard not only brings a taste of Barbados to London but also shares the broader flavors of the Caribbean with a diverse audience, fostering a deeper appreciation for this often-overlooked aspect of global cuisine.




The Great British Menu, known for its competitive and rigorous format, provides the perfect platform for Howard to showcase his culinary excellence. As part of the London and South East team, he will compete alongside other talented chefs like Jean Delport, Eran Tibi, and Eve Seemann. This combination of culinary talents ensures that the competition will be intense, with each chef bringing their unique style and inspiration to the table.
Jason Howard’s recent Emmy Award win for the Caribbean Cook-Out Show is a testament to his innovative approach to modern Caribbean cuisine. This award not only highlights his personal achievements but also underscores the growing recognition of Caribbean culinary traditions on the global stage. By participating in the Great British Menu, Howard is expanding this recognition farther than ever before, bringing the flavors of the Caribbean to a broader British audience.
In essence, Jason Howard’s involvement in the Great British Menu is not merely about winning a competition; it’s about challenging perceptions and bridging culinary gaps. He is a champion of diversity in cuisine, continually pushing boundaries and integrating different cultural influences into his cooking. As the UK gourmet scene watches with bated breath, one thing is certain: Jason Howard is set to leave an indelible mark on the culinary world. For those interested in following Chef Jason Howard’s culinary journey, his restaurant Flava Pepper offers a firsthand experience of his innovative approach to Caribbean cuisine, while his appearances on the Great British Menu will be broadcast on BBC2 in the UK and available on BBC iPlayer. Visit https://www.chefjasonhoward.com/home to explore more about his culinary adventures and the rich cultural fusion he embodies.