St. Vincent and the Grenadines Canada Tourism Office Earns Prestigious Nomination at the 2026 Baxter Media Agents’ Choice Awards

St. Vincent and the Grenadines (SVG) is making waves in the Canadian travel industry — and this time, the recognition is coming straight from the professionals who know the destination best. The St. Vincent and the Grenadines Canada Tourism Office has been officially nominated for Favourite Tourist Board – Caribbean/Mexico at the 2026 Agents’ Choice Awards, an annual program presented by Baxter Media, Canada’s most trusted travel trade media company.

The nomination is a meaningful milestone for a destination that has worked tirelessly to strengthen its presence in the Canadian market. For travel advisors across the country who have championed SVG to their clients, the opportunity to vote for this nomination is both a recognition of the destination’s growing appeal and a chance to give back to a tourist board that consistently supports the trade.

What Are the Baxter Media Agents’ Choice Awards?

For more than two decades, the Baxter Media Agents’ Choice Awards have served as the gold standard of recognition within Canada’s travel industry. Baxter Media has been a primary source of information in the travel industry for 70 years, pushing beyond the boundaries of publishing and news across print, digital, interactive, and online platforms. Their flagship publications — Canadian Travel Press and Travel Courier — are among the most widely read resources in the Canadian travel trade.

What makes the Agents’ Choice Awards particularly meaningful is who casts the votes. The awards are voted on exclusively by Canadian Travel Advisors — valued partners who continue to champion destinations like St. Vincent and the Grenadines. This peer-driven recognition carries genuine weight because it reflects the real-world experiences of professionals who work closely with Caribbean tourist boards on a daily basis.

The awards program has expanded significantly over the years — what began with just nine categories has grown to 46, a testament to the industry’s growth, depth, and resilience. In 2026, the Agents’ Choice Awards Gala is scheduled for June 16 and 17 in Toronto, where winners will be celebrated in front of nearly 500 industry peers.

A Nomination Built on a Growing Relationship with Canada

The SVG Canada Tourism Office’s nomination did not happen by accident. It reflects years of deliberate effort to cultivate meaningful partnerships with Canadian travel advisors and tour operators. The nomination in the competitive Favourite Tourist Board – Caribbean/Mexico category places SVG alongside some of the Caribbean’s most prominent destinations — a remarkable achievement for an archipelago often described as the region’s best-kept secret.

The St. Vincent and the Grenadines Tourism Authority (SVGTA) launched a Diamond Rewards Programme running from July 1, 2025, to May 31, 2026, open to licensed advisors in Canada, the United States and Europe. The program is designed to recognize and reward advisors who promote the destination, offering exclusive rewards ranging from luxury travel experiences and branded merchandise to high-profile recognition through the Diamond Awards — a flagship annual event held in SVG itself.

This kind of investment in the travel advisor community speaks directly to why SVG earned its nomination. The tourist board isn’t simply asking for votes — it has built a foundation of trust, education, and mutual support with Canadian travel professionals.

Why Canadian Travel Advisors Love St. Vincent and the Grenadines

SVG’s appeal to Canadian travelers has surged in recent years, driven by a combination of new air access, luxury resort openings, and an authentic Caribbean experience that stands apart from more heavily commercialized destinations.

Milestones such as Air Canada’s year-round service to the destination and the debut of luxury accommodations like Sandals Saint Vincent and the Grenadines have significantly enhanced the destination’s appeal. For Canadian advisors, year-round Air Canada service is particularly significant — it means they can reliably book SVG for clients at any time of year, not just during peak winter months.

St. Vincent and the Grenadines is among the Caribbean’s fastest-growing destinations in 2025, and the infrastructure is following suit. SVG’s room inventory is projected to grow by 1,100 rooms, surpassing 4,450 rooms by 2026/2027 — a 34.5% increase over 2025 levels, greatly enhancing the destination’s ability to welcome larger groups, host international conferences, and attract longer-stay visitors. Among the new developments is a Cumberland Bay Resort featuring overwater bungalows and a small marina, alongside a new Palm Island project with phase one scheduled to open in December 2026.

This growth tells a story that Canadian travel advisors can confidently share with their clients: SVG is not just a beautiful destination — it is actively investing in becoming a world-class one.

SVG: An Unforgettable Destination Worth Championing

For travelers who haven’t yet discovered St. Vincent and the Grenadines, the destination offers a rare combination of natural beauty, cultural authenticity, and exclusive escapes. A land of pristine white sand, crystal-clear waters, lush rainforests, and soaring mountains, St. Vincent and the Grenadines boasts some of the best scenery in the Caribbean, complemented by a rich cultural heritage and vibrant festivals.

The archipelago comprises 32 islands and cays, ranging from the lively capital of Kingstown on the main island of St. Vincent to the private exclusivity of Mustique, the sailing paradise of Bequia, and the spectacular Tobago Cays Marine Park — a snorkeler’s and diver’s dream. The best time to visit is during the dry season from December to May, though year-round Air Canada flights now make SVG accessible no matter the season.

For Canadian advisors, this diversity of experiences means SVG can be positioned for a broad range of client profiles: the luxury honeymooner, the adventure traveler, the sailing enthusiast, the eco-tourist. The breadth of the destination’s offering, combined with the tourist board’s exceptional trade support, is precisely what makes the Agents’ Choice nomination so well deserved.

How to Vote for St. Vincent and the Grenadines

Canadian Travel Advisors who believe in the work of the SVG Canada Tourism Office are encouraged to cast their vote in the 2026 Agents’ Choice Awards survey presented by Baxter Media. Voting is open exclusively to licensed Canadian travel professionals and directly influences which tourist boards receive the industry’s top honors.

The process is simple: advisors can access the voting survey through Baxter Media’s official platform and select St. Vincent and the Grenadines as their favourite Tourist Board in the Caribbean/Mexico category. Every vote counts — and in a category as competitive as this one, the support of the Canadian travel trade can make all the difference.

With the gala celebration set for June 2026 in Toronto, now is the moment for the Canadian travel community to recognize a tourist board that has shown up for them year after year.

A Win Would Reflect the Whole Destination

Being named Favourite Tourist Board – Caribbean/Mexico at the Agents’ Choice Awards would represent far more than a trophy. It would be a public validation of SVG’s growing stature as a premier Caribbean destination in the Canadian market — and a powerful marketing tool that amplifies the destination’s story to thousands of new travelers.

Previous winners of the Caribbean tourist board category, including the Jamaica Tourist Board, have credited the award with strengthening their agent relationships and boosting bookings. For SVG, a win would signal that the destination has firmly arrived as a Caribbean contender in the eyes of Canada’s travel professional community.

The nomination is already a win in itself. But with the support of Canadian travel advisors, St. Vincent and the Grenadines has every chance of bringing home the top honor in June.

More Caribbean Travel News