Costa Rica’s Data-Driven Approach To Responsible Travel

Costa Rica has long been a beacon for sustainable tourism, thanks to its remarkable biodiversity and deep-rooted commitment to environmental conservation. The country’s tourism model has evolved significantly, focusing on quality experiences that support both local communities and the natural environment. This approach is not only beneficial for the ecosystem but also enhances the travel experience for visitors by offering unique, immersive activities that promote cultural appreciation and environmental stewardship.

Recently, Costa Rica demonstrated its commitment to sustainability at ITB Berlin 2025 by showcasing its data-driven approach to tourism. This involved applying the Social Progress Index (IPS) across all 33 of its Tourism Development Centres (TDCs). The IPS is a comprehensive tool used to measure the well-being of local populations in tourist destinations, providing valuable insights into the impact of tourism on these communities. According to the 2024 data, the IPS score for Costa Rica’s TDCs increased to 72.57 points, reflecting improvements in basic needs, foundations of well-being, and opportunities for local residents. This positive trend is a testament to the effectiveness of Costa Rica’s sustainability strategies, which prioritize both the well-being of local communities and the preservation of natural resources.

The Minister of Tourism, William Rodríguez López, highlighted the significance of these findings, noting that the data will be crucial in shaping future public policies aimed at enhancing the sustainability of the tourism sector. This proactive approach ensures that the growth of tourism aligns with the country’s broader development goals, including environmental conservation and social equity. By leveraging data to inform policy decisions, Costa Rica is setting a global standard for responsible tourism practices that can be replicated elsewhere.

In addition to its data-driven strategies, Costa Rica’s tourism strategy includes a range of eco-friendly initiatives. These include promoting eco-lodges and carbon-neutral transportation options, such as electric vehicles, which help minimize visitors’ environmental footprint. The Certification for Sustainable Tourism (CST) program is another key component of Costa Rica’s approach, recognizing businesses that meet rigorous environmental and social standards. By choosing accommodations and tour operators certified by CST, travelers can ensure their visit supports sustainable practices and contributes to the preservation of Costa Rica’s natural treasures.

Costa Rica’s tourism model also highlights the importance of community involvement and cultural preservation. The country encourages cultural tourism by offering experiences that allow visitors to engage with local traditions and support local artisans. This not only enriches the visitor’s experience but also contributes to the preservation of cultural heritage and the economic well-being of local communities.

Furthermore, the country is hosting the Sustainable and Social Tourism Summit in 2025, further solidifying its role as a leader in sustainable tourism. This summit will bring together international experts to discuss innovative approaches to responsible tourism, focusing on themes such as regenerative tourism and community development. By hosting such events, it aims to share best practices and attract more investors and tourists interested in sustainable travel models.

Overall, Costa Rica’s dedication to data-driven sustainable tourism is transforming the travel industry’s approach to environmental responsibility and community well-being. As a model for other countries to follow, Costa Rica’s strategies ensure that tourism growth is both environmentally sustainable and socially responsible, offering a blueprint for the future of travel that prioritizes the preservation of natural resources and the prosperity of local communities.

The countries preferred tourist profiles, as outlined in recent studies, reveal a focus on attracting nature enthusiasts, eco-conscious travelers, adventure seekers, wellness travelers, cultural explorers, luxury travelers, and families. These profiles align with the country’s tourism goals of sustainability, community empowerment, and high-quality experiences, ensuring that tourism benefits both the environment and local communities.

Costa Rica’s data-driven approach to sustainable tourism is not only a reflection of its commitment to environmental stewardship but also a testament to its innovative strategies for ensuring that tourism contributes positively to local well-being. As the world looks towards more responsible travel practices, Costa Rica stands out as a pioneer in this field, offering a model that can be replicated globally to ensure the long-term sustainability of the tourism sector.

Photo by Sterling Lanier

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