AMARIS Grace Bay: Hilton’s LXR Collection Brings Bespoke Luxury to Turks and Caicos in 2028

The Caribbean luxury hospitality landscape is set for a significant transformation as Hilton announces the addition of AMARIS Grace Bay to its exclusive LXR Hotels & Resorts portfolio. Scheduled to open in 2028 on the world-renowned Grace Bay Beach in Turks and Caicos, this distinctive resort and residential development represents a strategic expansion of Hilton’s luxury footprint in one of the Caribbean’s most coveted destinations.

A New Chapter for Caribbean Luxury Hospitality

Grace Bay Beach has long been recognized as one of the world’s most breathtaking shorelines, consistently ranking among the planet’s best beaches. Its powdery white sand and crystal-clear turquoise waters provide the perfect backdrop, which will rise as a captivating presence blending contemporary Caribbean design with sophisticated luxury. Owned by SEFAMM (TCI) Ltd., this mixed-use retreat will feature 170 elegantly appointed guest rooms and suites, including one-to-four-bedroom branded residences, each offering sweeping views of the iconic turquoise bay.

The resort’s design philosophy draws deep inspiration from the natural surroundings, incorporating tactile materials such as woven fabrics and polished wood to create a seamless connection between interior spaces and the island environment. This contemporary design ethos fuses natural textures with modern aesthetics, allowing the vibrant blues of the ocean to remain the focal point while celebrating the island’s inherent beauty.

Culinary Excellence and World-Class Amenities

AMARIS Grace Bay will distinguish itself through exceptional dining experiences that reflect both local Caribbean heritage and international culinary traditions. The resort will feature two specialty restaurants: an innovative Aegean-meets-Caribbean beachfront concept and a Japanese Grill with an omakase counter. These venues will be complemented by signature bars serving refreshing cocktails and light bites, creating diverse culinary journeys for guests and residents.

The wellness offerings reflect the growing demand for holistic luxury experiences. A state-of-the-art spa and fitness center spanning nearly 10,000 square feet will provide guests with rejuvenating treatments inspired by island botanicals and advanced wellness practices. This expansive facility will include hydrotherapy options, movement spaces featuring Technogym machines and Pilates Reformer equipment, creating a comprehensive wellness sanctuary.

For families traveling with children, the resort will offer a fully equipped kids’ club and game room, ensuring young adventurers can engage in supervised activities that celebrate the island’s culture and natural environment. Business and social travelers will appreciate the intimate 970-square-foot event space, ideal for meetings, gatherings, and special celebrations.

Cultural Immersion Through the Pursuit of Adventure

What sets this resort apart from conventional luxury resorts is its commitment to authentic cultural experiences through LXR’s signature Pursuit of Adventure program. This initiative invites guests to embark on immersive experiences, from curated on-property activities to exclusive excursions crafted to celebrate Turks and Caicos’ rich heritage and natural beauty.

The atmosphere will pulse with energy as rhythmic drumbeats and the call of the conch shell mingle with the scent of sea salt. Beach bonfires for culinary events will create intimate spaces for storytelling and connection, honoring local traditions while embracing modern luxury. Every detail has been designed to forge meaningful connections between guests and the destination, fostering engagement with the local community.

Sustainability at the Heart of Luxury

AMARIS Grace Bay represents a new era of sustainable luxury in the Caribbean, championing eco-conscious practices while delivering exceptional experiences. The resort’s architecture will blend natural materials with modern aesthetics, creating spaces that feel deeply connected to the island’s stunning landscape. This commitment to environmental responsibility extends beyond design to encompass local sourcing, community engagement, and responsible tourism practices.

The emphasis on sustainability positions AMARIS Grace Bay as a model for future luxury developments in the region. As travelers increasingly prioritize eco-conscious vacation experiences, the resort will meet growing demand for accommodations that offer both comfort and positive environmental impact. This approach not only protects the pristine natural environment but also ensures local communities benefit from tourism growth.

Hilton’s Aggressive Caribbean Expansion Strategy

The signing represents a pivotal component of Hilton’s ambitious expansion plans across the Caribbean and Latin America (CALA). The hospitality giant currently operates nearly 300 hotels across more than 35 countries and territories in the region, with its luxury and lifestyle portfolio spanning over 100 properties. This includes boutique hotels added through a strategic partnership with Small Luxury Hotels of the World.

Perhaps most impressive is Hilton’s development pipeline: approximately 160 hotels are currently planned for the CALA region, representing the largest pipeline in the company’s history for the area. Of these, 50 properties fall within the luxury and lifestyle categories, demonstrating Hilton’s commitment to premium market segments.

The company has set an ambitious goal to nearly double its presence across three iconic luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts. Recent milestones include the grand opening of Waldorf Astoria Costa Rica Punta Cacique, marking the brand’s debut in that country, and the announcement of Waldorf Astoria Turks and Caicos Dellis Cay, also scheduled for 2028.

In Mexico, Hilton plans to debut Waldorf Astoria San Miguel de Allende in 2027, followed by Conrad Los Cabos in 2028. These strategic additions strengthen Hilton’s foothold in high-demand luxury markets throughout the region.

Understanding the LXR Hotels & Resorts Brand

LXR Hotels & Resorts represents Hilton’s approach to curated luxury, offering what the company describes as “independent by design” properties. Currently comprising 16 award-winning luxury properties worldwide, LXR celebrates the timeless pursuit of personal adventure. Each hand-selected property boasts its own storied past and is infused with the essence of its distinctive locale.

Unlike cookie-cutter hotel designs, LXR properties are crafted to reflect the soul of their locations. Found in the world’s most alluring destinations—from Kyoto and Bodrum to Santa Monica, London, Dubai, Anguilla, and the Seychelles—these properties offer personalized service and locally immersive experiences that distinguish them from traditional luxury chains.

What makes LXR particularly attractive to discerning travelers is the combination of boutique independence with the backing of one of the world’s largest hospitality companies. Guests benefit from the award-winning Hilton Honors loyalty program while experiencing unique, culturally rich stays that feel authentically connected to each destination.

Economic Impact on Turks and Caicos Tourism

The introduction of AMARIS Grace Bay, alongside the announced Waldorf Astoria Turks and Caicos Dellis Cay, signals a transformation in the islands’ luxury tourism sector. These developments position Turks and Caicos as an increasingly premier destination for sophisticated, affluent travelers seeking authentic Caribbean experiences with world-class amenities.

The resort’s presence is expected to drive significant tourism revenue while creating employment opportunities and stimulating growth in the local hospitality sector. Beyond direct economic benefits, AMARIS Grace Bay will likely boost global awareness of Turks and Caicos as a top-tier luxury destination, attracting both leisure travelers and wellness seekers.

Pablo Maturana, Vice President of Development, Architecture, Design and Construction for Caribbean and Latin America at Hilton, emphasized the strategic importance of these additions: “AMARIS Grace Bay, LXR Hotels & Resorts in Turks and Caicos, joins a lineup of exceptional developments across the Caribbean and Latin America. The strategic additions to Hilton’s expanding pipeline in Turks and Caicos strengthen Hilton’s commitment to accelerating growth in high-demand luxury markets.”

The Future of Caribbean Luxury Travel

As the 2028 opening approaches, anticipation is building among luxury travelers and industry observers alike. The hotel represents more than just another resort opening—it symbolizes an evolution in Caribbean hospitality where sustainability, cultural authenticity, and refined luxury converge.

The resort will offer guests full access to Hilton Honors benefits, allowing members to earn and redeem points while experiencing this unique property. For travelers seeking experiences that go beyond typical resort stays, AMARIS Grace Bay promises to deliver story-worthy adventures grounded in genuine connection to place and community.

With dedicated pool and beach service ensuring effortless relaxation, world-class dining celebrating regional and international flavors, and programming that invites deep cultural engagement, AMARIS Grace Bay is poised to redefine the Caribbean luxury escape. As Turks and Caicos continues to evolve as a sophisticated destination, this development signals that the islands’ best chapter may still be ahead.

Photo by Hilton

More Caribbean Travel News